Monthly Archives: June 2016

The ‘cause’ behind the award-winning campaign!

CAF India- Sunil Chhetri Appeal 1

Marketing and communicating a social initiative effectively for the greater good of benefitting the society means so much more. It gets better when you stand out in the crowd for doing good. The latest recognition to come CAF India’s way is the ‘The Best Cause Marketing Campaign of the Year in NGO Sector’ for the Himalayan Earthquake Response campaign. I am glad to be a part of a hard-working and committed team at CAF India who put

CSR: The wind beneath our wings

Thematic Infographics New 2015 To 2016 2

The year 2015-16 has been a milestone year in the arena of Corporate Social Responsibility (CSR) -supported development interventions. The CSR focus has now become more strategic, with corporates committing to long term, multi-year engagements and emphasising on sustainable impact with the participation of key stakeholders. Synergies with existing government initiatives, multi-corporate engagements and focus on innovative development solutions

Charities Aid Foundation India © 2015