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Radhika Ralhan Senior Manager, Advisory
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Transcending towards Systems of Giving: Reflecting on our Roots

causes-tree-version-1 Einstein once said “if you can’t explain it simply, that means you don’t understand it well enough.” I realised to follow the same principle while writing this piece. I am amidst the noise of heavy taxonomies of the modern world – Sustainable Development Goals (SDGs), Corporate Social Responsibility (CSR), charity, volunteering and our very favourite sustainability. I have embarked my journey with Charities Aid Foundation (CAF) India an…

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Posted on : October 4, 2016
Kartik Ayer Deputy Head, Strategic Partnerships
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Transforming lives through employee giving

GAYE Infographics Charitable Giving at individual level in India has always been the backbone of Indian culture from times unknown. Earliest known mention of charity as a virtuous practice is in the Rigveda. Since the Vedic period until recently, charitable giving barring religious donations in India has come a long way and has transformed into an act of systematic investment in social causes with the focus on yielding impact. More specifically, following the amen…

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Posted on : September 20, 2016
Sabita Parida Senior Manager, Advisory
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Cascading into Oblivion: Tribals of India

Orissa Following the coverage in national and vernacular media about the death of 17 children of Juanga tribe in Jajpur district of Odisha in the last six months has compelled the Odisha state government to initiate an emergency “feeding programme”. Though quick action of the state government deserves special mention, but the ground situation raises several other bigger questions to answer for. Is the launch of a feeding program sufficient to combat…

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Posted on : July 19, 2016
Samrat Paul Manager, Communications and Engagement
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The ‘cause’ behind the award-winning campaign!

CAF India- Sunil Chhetri Appeal 1 Marketing and communicating a social initiative effectively for the greater good of benefitting the society means so much more. It gets better when you stand out in the crowd for doing good. The latest recognition to come CAF India’s way is the ‘The Best Cause Marketing Campaign of the Year in NGO Sector’ for the Himalayan Earthquake Response campaign. I am glad to be a part of a hard-working and committed team at CAF India who put their…

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Posted on : June 30, 2016
Namrata Jaitili Head of Programmes
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CSR: The wind beneath our wings

Thematic Infographics New 2015 To 2016 2 The year 2015-16 has been a milestone year in the arena of Corporate Social Responsibility (CSR) -supported development interventions. The CSR focus has now become more strategic, with corporates committing to long term, multi-year engagements and emphasising on sustainable impact with the participation of key stakeholders. Synergies with existing government initiatives, multi-corporate engagements and focus on innovative development solutions ar…

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Posted on : June 27, 2016
Tanuja Birla Senior Director, Aon India.
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Strengthening communities through CSR: Aon India

aon school-paint I’ve been working in the corporate world for almost 20 years now. While this journey has taught me how to be ‘politically correct’, see ‘shades of grey’ and move in the ‘right circles’, it’s also revealed to me my innate desire to give back to the community. Empowering communities and the underprivileged through the platform of Corporate Social Responsibility (CSR) is where a part of my job satisfaction lies. My main role compr…

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Posted on : March 21, 2016
Sangeeta S. Thakral Head of Communication & marketing
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The double benefits of giving

March2Give creative-03 A common trend is observed in the country during the last quarter of every financial year - the salaried class, upper middle class and elite class rushing to ‘invest’ in charitable causes in order to save tax. While these people stand to benefit from minimising tax deductions, it throws up a philanthropic question – is India ready to give genuinely for the good of the nation, without any strings attached? Perhaps if people were presented…

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Posted on : February 19, 2016
Sangeeta S. Thakral Head of Communication & marketing
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Online Giving Landscape In India: Towards a Paradigm Shift

Post_4 Over the recent decades, the giving landscape has undergone great change. Online donations have gradually paved their way into the giving scenario and have become an intrinsic part of the life-changing work done by NGOs. The digital sphere now offers an additional platform to the NGO sector for not only increasing engagement with potential donors but also securing funds strategically. The key to raising more money for various causes in India i…

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Posted on : September 15, 2015
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